Sign up for Brand Protection Program in 4 steps
Follow our tips to complete the registration process correctly
Prepare the required documents
Find out about the rights you can protect on Mercado Libre and Mercado Pago, as well as the documentation you need to register your different rights:
Important: if you are a proxy, it is necessary to have documentation proving the power granted by the holder so that the rights are protected.
Make sure that the document complies with all therequirements.
Fill out the registration form
Please inform if you are the owner or proxy and which rights you want to sign up.
Important: fill out the "public details" field with the email you are not using in Mercado Libre. Make sure to check the details before submitting the form.
Wait for the reply to your request
After sending the request, we will check the information and within 48 working hours, we will send a reply to the email address informed in the "Public details" section of the form.
If you already have a request in progress, you cancheck the statusat any time.
Create your credentials
After your sign up request is approved, you will receive a welcome message in your email with a link to create your access credentials.
When you enter the platform, you will find video tutorials with answers to frequently asked questions about the tool and its functionalities.
Sign up for our Brand Protection Program and enforce your rights
Frequently asked questions about the enrollment process
Is it necessary to have a Mercado Libre or Mercado Pago account to join the BPP?
No, you do not need a Mercado Libre or Mercado Pago account to join the BPP.
Can I enroll IP rights owned by different companies but all belonging to the same economic group?
Yes, in order to do so, besides the documentation related to the right, you must present documentation proving that the different holders are connected to the same economic group.
What is a "rights proxy"?
It is a third party to whom the rights holder grants authorization to enforce their intellectual property rights on our websites.
Important: In the case of authorized dealers, it is important that the power submitted clearly expresses this point in order for the request to be approved.
What do I do if I cannot find the acronym that corresponds to my fiscal identification document?
If you are a legal entity, you must fill out the information related to your Taxpayer Identification Number.
If you are an individual, you must fill out the data corresponding to your ITIN.
When can I enter my account?
If after you submit the enrollment form our team reviews and validates that the information is correct, you will receive an email to create your access credentials. If any documentation is pending, we will let you know so that you can finish the process.
Once your access credentials are created, you will be able to access your program account here.
Do I need to create an account per country in which I want to enforce my rights?
No, with just a single BPP account and one username, you are able to enroll and defend your rights in any of the countries where we operate. Please keep in mind that the Brand Protection Program is a separate tool from the Mercado Libre and Mercado Pago platforms, so you can access it through a single link.
Note that the Brand Protection Program is a platform different from the Mercado Libre's marketplace, so you should access it through this link.