Photo requirements to sell Packs of the same product

Photos are important to make your product known and improve your positioning in the search results. To achieve this, keep in mind

First photo of each variation

The variations’ cover photos are the most important ones since they present your product and influence the purchase decision. Follow these recommendations and prevent your listing from being paused:

Background

To make your product the protagonist of the photo, you must use a digitally created pure light background. For fashion garments, we accept backgrounds in white, gray or cream. 

If your product is white, we recommend using a cream or gray background, which will help the garment stand out. Please bear in mind that the background should highlight your product, not overshadow it. 

Presentation

You can show your packs in 2 ways: alone or on a transparent mannequin. Both options allow you to better appreciate the garment fit, which will help you reduce questions and returns. Also, try having your products aligned diagonally from left to right. This way one of your products looks complete and the remaining follow the order.

Do not use photos in which covered units are shown, with lighting that does not allow their characteristics to be appreciated or with other garments.

Shots and framing

Taking photographs with the correct shot and framing helps to show your product as the protagonist. To achieve this, follow these instructions: 

• Your product packs must be viewed in its entirety. It should not be cropped, touching the edge of the image or covered by hair.
• It must occupy 95% of the image. If it is too far away, it cannot be appreciated properly and if it is too close, the notion of the real size of the product is lost. Nor should it be a selfie or show overlapping limbs.
• The lighting of your product pack should allow the appreciation of all its details and features.
• The product pack must be centered and facing forward. Leaving a space around it helps it to be better appreciated.

Do not add extras

The goal of the photos is to focus all the attention on one single element: the product. It is essential that there are no distractions. Therefore: 

• You should not add contextual elements to the photo, for example, accessories. This could confuse the buyers and make them think that the accessory is included in the purchase. 
• Avoid including your contact details such as emails, telephones or links. 
• Do not add your logo, watermarks, frames, QR codes or texts. 
• Take your own pictures. Do not use images from other people or from the internet. If a photo infringes copyrights, we could pause your listing or it may reported by a rights holder.
• Avoid adding the measurements of the product in the photos. There are other places where you can add this information: we recommend using a size chart.

In the following photos

Complete your listing by uploading more images that highlight the strong features of the products. Remember that you must upload at least 4 photos and a maximum of 8 per variation. It is extremely important that all the photos focus on the product you are selling.

Show your product from other angles. We suggest the shots of the other photos be:

If you would like to add more photos, you can also combine images that show a model wearing the product and others with invisible mannequin.

It is important to show the product as it is so that your buyers choose with confidence and receive what they saw. The closer to reality your product is shown, fewer are the questions you may receive, you can also increase your direct sales and save time.

Quality and Edition

Bear in mind that a low quality photo is not attractive. The images should look good and should not be deformed when zoomed in. That is why the photos of your listing must follow at least these technical specifications:

Once you take the pictures, it is time to edit them, and you will have the opportunity to enhance the lighting and the color contrast, among other things. 

We recommend a few apps for mobile phones and computers. Most of them are free and offer a paid version with more features:

• Adobe Lightroom
• Snapseed
• Afterlight
• VSCO
• Pixlr

Follow these requirements and optimize your garment photos to boost your positioning in the search results, attract the attention of more buyers and increase your sales.