Photo requirements for Underwear and beachwear

Photos are important to make your product known and improve your positioning in the search results. To achieve this, keep in mind:

First photo of each variation

The variations’ cover photos are the most important ones since they present your product and influence the purchase decision. Follow these recommendations and prevent your listing from being paused:

Textured backgrounds

You can incorporate backgrounds with textures or subtle elements as long as they don't take the focus off what you're selling. Try to keep these elements to a minimum and make sure they match the product’s style.

Plain backgrounds

To enhance the appearance of your product, choose a simple, neutral background in light shades (gray, cream, or beige). Use shadows to help your product stand out from the background and make it look both more realistic and striking.

Presentation

Show your products in two ways: modeled by a person or on a transparent mannequin. Both options allow you to better appreciate the garment fit, which will help you reduce questions and returns.

Shots and framing

Taking photographs with the correct shot and framing helps to show your product as the protagonist. To achieve this, follow these instructions: 

• The product must be viewed in its entirety. It should not be cropped, touching the edge of the image or covered by hair.
• The product must occupy most of the image. If it is too far away, it cannot be appreciated properly and if it is too close, the notion of the real size of the product is lost. Nor should it be a selfie or show overlapping limbs.  
• The lighting of your product should allow the appreciation of all its details and features.
• The product must be centered and positioned forward or slightly tilted. To achieve this, the photo must focus on the offered product so that buyers can appreciate it in detail. If the product is a top garment, the face of the model should not be cut from the image.

Do not add extras

The goal of the photos is to focus all the attention on one single element: the product. It is essential that there are no distractions. Therefore: 

• Show only one unit of the product.
• You should not add contextual elements to the photo, for example, accessories. This could confuse the buyers and make them think that the accessory is included in the purchase. 
• Avoid including your contact details such as emails, telephones or links. 
• Do not add your logo, watermarks, frames, QR codes or texts. 
• Take your own pictures. Do not use images from other people or from the internet. If a photo infringes copyrights, your listing could be paused or reported by a rights holde.
• Avoid adding the measurements of the product in the photos. There are other places where you can add this information: we recommend using a size chart.

Additional photos of the listing

Complete your listing by uploading more images that highlight the strong features of the garments. Remember that you must upload up to 10 photos per variation. It is extremely important that all the photos focus on the product you are selling.

Show your product from other angles. We suggest the shots of the other photos be:

If you would like to add more photos, you can also combine images that show a model wearing the product and others with invisible mannequin.

It is important to show the product exactly as it is, so that buyers have their expectations met. The closer to reality your product is shown, fewer are the questions you may receive, you can also increase your direct sales and save time. 

Quality and Edition

Bear in mind that a low quality photo is not attractive. The images should look good and should not be deformed when zoomed in. That is why the photos of your listing must follow at least these technical specifications:

• Format: Vertical

• Size: The ideal size is 1200 × 1540 px to allow buyers to zoom in on the photos

• Resolution: 72dpi

• Minimum weight: 600 kb approx.

• Colour mode: RGB

Once you take the pictures, it is time to edit them, and you will have the opportunity to enhance the lighting and the color contrast, among other things. 

We recommend a few apps for mobile phones and computers. Most of them are free and offer a paid version with more features:

• Adobe Lightroom
• Snapseed
• Afterlight
• VSCO
• Pixlr

Follow these requirements and optimize your garment photos to boost your positioning in the search results, attract the attention of more buyers and increase your sales.