From 3 to 5 minutes

Photo requirements for Dresses and jumpsuits

Learn the criteria you need to consider to sell on Mercado Libre.

Photos are important to make your product known and improve your positioning in the search results. To achieve this, keep in mind:

First photo of each variation

The variations’ cover photos are the most important ones since they present your product and influence the purchase decision.Follow these recommendations and prevent your listing from being paused:

Background

To make your product the protagonist of the photo, you must use a digitally created pure light background. For fashion garments, we accept backgrounds in white, gray or cream

If your product is white, we recommend using a cream or gray background, which will help the garment stand out. Please bear in mind that the background should highlight your product, not overshadow it.

You should not use textured backgrounds or backgrounds of real places.

Presentation

You can show your dresses and jumpsuits in 2 ways: modeled by a person or on a transparent mannequin. Both options allow you to better appreciate the garment fit, which will help you reduce questions and returns.

Do not use photos where your product is wrinkled, on a hanger, poorly lit that does not allow the appreciation of its characteristics or with other garments.

Do not use photos where your product is folded, with elements that deviate the attention from it or that have more than one model.

Shots and framing

Taking photographs with the correct shot and framing helps to show your product as the protagonist. To achieve this, follow these instructions: 

  • The product must be viewed in its entirety. It should not be cropped, touching the edge of the image or covered by hair.
  • The product must occupy 95% of the image. If it is too far away, it cannot be appreciated properly and if it is too close, the notion of the real size of the product is lost. It shouldn’t be a selfie or show overlapping limbs.  
  • The lighting of your product should allow the appreciation of all its details and features.
  • The product must be centered and positioned forward.  To achieve this, the photo should be full-body, so the garment can be better appreciated.

Do not add extras

The goal of the photos is to focus all the attention on one single element: the product. It is essential that there are no distractions. Therefore: 

  • Show only one unit of the product.
  • You should not add contextual elements to the photo, for example, accessories. This could confuse the buyers and make them think that the accessory is included in the purchase. 
  • Avoid including your contact details such as emails, telephones or links. 
  • Do not add your logo, watermarks, frames, QR codes or texts
  • Take your own pictures. Do not use images from other people or from the internet. If an photo infringes copyrights, your listing could be paused or it may be reported by a rights holder.
  • Avoid adding the measurements of the product in the photos. There are other places where you can add this information: we recommend using a size chart.

Additional photos of the listing

Complete your listing by uploading more images that highlight the strong features of the garments. Remember that you must upload up to eight photos per variation. It is extremely important that all the photos focus on the product you are selling.

Show your product from other angles. We suggest the shots of the other photos be:

From the back: in the same way as the front view, but showing the product from the back.

Detail: focuses on a small part of your product. It is essential for highlighting textures and showing the type of fabric. If your product has a detail that makes it unique, highlight it with a close-up.

Full body: from head to toe, without cutting off any part of the body. If the full length is short, you can take the photo a few centimeters below the knees. 

  • If you prefer to take your photos with an invisible mannequin, the fourth photo would be of another detail that you want to highlight in your product.

If you would like to add more photos, you can also combine images that show a model wearing the product and others with invisible mannequin.

It is important to show the product exactly as it is, so that buyers have their expectations met. The closer to reality your product is shown, fewer are the questions you may receive, you can also increase your direct sales and save time

 

Quality and Edition

Bear in mind that a low quality photo is not attractive. The images should look good and should not be deformed when zoomed in. That is why the photos of your listing must follow at least these technical specifications:

Once you take the pictures, it is time to edit them, and you will have the opportunity to enhance the lighting and the color contrast, among other things. 

We recommend a few apps for mobile phones and computers. Most of them are free and offer a paid version with more features:

  • Adobe Lightroom
  • Snapseed
  • Afterlight
  • VSCO
  • Pixlr

Follow these requirements and optimize your garment photos to boost your positioning in the search results, attract the attention of more buyers and increase your sales.

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