How to participate in a promotion with my listings

Offering discounts is an excellent way of increasing your exposure and boosting your sales. Below you will find a series of requirements and criteria to make your listings eligible to participate in our Promotions.

 

Which listings are eligible for discounts?

  • You can create discounts in your Classic (valid in Brazil only) and Premium listings.
  • If your product is from outside the Catalog, you can only create discounts on new products with at least three orders in the last 30 days. If your product is already from the Catalog, it is unnecessary to comply with this requirement. Check if your product is from the Catalog.

 

What types of promotions can I find?

 

  • Deal of the day: reach more buyers for 4 hours.
  • Lightning deal: offer products with limited stock for 6 hours. It is ideal to rotate your inventory in a short time.
  • Shared Deal: offer a discount, and we add an extra percentage.
  • Regular Deal: offer the discount you want for up to 7 days.
  • Pre-negotiated Deal: In this case , a Key Account Manager from Mercado Libre contacts you to determine which items will have a discount, what percentage they will have, and how long they will last. 
  • Boost your Sales for Overstock Items:  this campaign is designed to address any challenges you may be facing with slow-moving and excess inventory.
  • Beat the competition with help from Mercado Libre: this campaign allows you to match the price of other similar products on competitor websites.
  • Increase your sales: this campaign will highlight the discount of your products and reduce your fees for each sale.
  • Create your promotion: you can create your own promotion to increase your sales according to your need and business particularities. 

 

What happens if I change the price of my listing  while participating in a Promotion?

 

  • If you lower the price of your listing and your Promotion is scheduled, the discount on your account will be updated, and Mercado Libre's extra discount will be maintained.
  • If you lower the price of your listing and your Promotion is active, you will no longer participate in it. 
  • If you increase the price of your listing and your Promotion is active or scheduled, you will no longer offer the discount. You can offer it again if your listing complies with the requirements furthermore.
  • If you participate in a Shared Campaign (This category includes: Create your Promotion and Pre-negotiated Deal) , and  you lower the price of your listing and your Promotion is active, the discount on your account will be removed, and Mercado Libre extra discount will be maintained.

Take in mind that if you participate in our promotional campaigns, the final price of your listings can not be lower than the minimum listing price selected for each country. 

Except for the “Boost your Sales for Overstock Items” campaign and the Clearance campaign that will help you improve the performance of your listings that haven't had any sales for more than 30 days, or have long-term storage for more than 70 days. For these two campaigns the final price can be lower than the minimum listing price.

💡Commercial campaigns give you access to a large number of buyers and potential customers who browse the platform looking for the best opportunities and offers. Plan your strategy and make the most of it.

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