From 3 to 5 minutes

Photo requirements for Baby clothing

Learn the criteria you need to consider to sell on Mercado Libre.

Photos are important to make your product known and improve your positioning in the search results. To achieve this, keep in mind:

First photo of each variation

The variations’ cover photos are the most important ones since they present your product and influence the purchase decision. Follow these recommendations and prevent your listing from being paused:


To make your product the protagonist of the photo, use a purely white, gray or beige background color, without gradient or textures to make your garment stand out. Make sure your product stands out from the background.

You should not use textured backgrounds or backgrounds of real places.


Present your product alone, without a mannequin to better appreciate the garment fit, which will help you reduce questions and returns.

Do not use photos where your product is wrinkled, on a hanger, poorly lit that does not allow the appreciation of its characteristics or with other garments.

Shots and framing

Taking photographs with the correct shot and framing helps to show your product as the protagonist. To achieve this, follow these instructions: 

  • The product must be viewed in its entirety. It should not be cropped, touching the edge of the image or covered by hair.
  • The product must occupy 95% of the image. If it is too far away, it cannot be appreciated properly and if it is too close, the notion of the real size of the product is lost. Nor should it be a selfie or show overlapping limbs.  
  • The lighting of your product should allow the appreciation of all its details and features.
  • The product must be centered and positioned forward or slightly tilted. Leaving a space around it helps it to be better appreciated.

Do not add extras

The goal of the photos is to focus all the attention on one single element: the product. It is essential that there are no distractions. Therefore: 

  • Do not include contextual or accessory elements that are not part of the product in the photo. This can be confusing and give the impression that they are included in the purchase.
  • Avoid including your contact details such as emails, telephones or links. 
  • Do not add your logo, watermarks, frames, QR codes or texts
  • Take your own pictures. Do not use images from other people or from the internet. If a photo infringes copyrights, your listing could be paused or reported by a rights holder.
  • Avoid adding the measurements of the product in the photos. There are other places where you can add this information: we recommend using a size chart.

In the following photos

Complete your listing by uploading more images that highlight the strong features of the garments. Remember that you must upload up to eight photos per variation. It is extremely important that all the photos focus on the product you are selling.

Show your product from other angles. We suggest the shots of the other photos be:

From the back: in the same way as the front view, but showing the product from the back.

Detail: focuses on a small part of your product. It is essential for highlighting textures and showing the type of fabric. If your product has a detail that makes it unique, highlight it with a close-up.

Detail 2: highlights other details of your product.

If you would like to add more photos, you can also combine images that show a model wearing the product and others with invisible mannequin.

It is important to show the product exactly as it is, so that buyers have their expectations met. The closer to reality your product is shown, fewer are the questions you may receive, you can also increase your direct sales and save time


Quality and Edition

Bear in mind that a low quality photo is not attractive. The images should look good and should not be deformed when zoomed in. That is why the photos of your listing must follow at least these technical specifications:

Once you take the pictures, it is time to edit them, and you will have the opportunity to enhance the lighting and the color contrast, among other things. 

We recommend a few apps for mobile phones and computers. Most of them are free and offer a paid version with more features:

  • Adobe Lightroom
  • Snapseed
  • Afterlight
  • VSCO
  • Pixlr

Follow these requirements and optimize your garment photos to boost your positioning in the search results, attract the attention of more buyers and increase your sales.

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