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Check how we protect intellectual property on Mercado Libre

Our priority is to ensure a safe and reliable shopping experience for buyers on Mercado Libre.

What is intellectual property?

It is the legal protection that a company or a person obtains over their original works of art, creations, inventions or symbols used to identify their goods or services.

Some examples are:

Trademarks
Original photos or images
Literary and artistic works
Protected two-dimensional or three-dimensional designs
Patented inventions
Performances, productions or access to protected content
Plant varieties

How is intellectual property enforced?

At Mercado Libre, we have developed a program for right owners to protect their intellectual property rights, named the Brand Protection Program (BPP), which allows them or their representatives to report listings that allegedly infringe their rights. In other words, this program takes care of creations as if they were our own.

In addition to processing notices received through the BPP, we strive for the compliance of our Terms and Conditions, and could also remove listings based on intellectual property infringements reported by authorities or our users or detected by ourselves.

If your listing is reported by a right owner through the BPP and you believe that you have not infringed its rights you will be able to dispute the claim and reply to the notice providing evidence to support your argument.

All about intellectual property and moderations

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