Sellers are responsible for not infringing third parties’ intellectual property rights and selling only authentic goods. The sale of counterfeit or pirated products on Mercado Libre is prohibited. Failure to comply with this policy may result in the permanent shutdown of accounts. It may also result in referral to law enforcement/criminal prosecution as well as civil action. To find out more about our policies you can read here.
Any IP owner (or their proxies) can enroll in the BPP and report the sale of counterfeit or pirated goods infringing their registered trademarks or copyrights. To review the requirements to enroll in the program you can read more here. Mercado Libre also provides its users the possibility to report the offer of copies or replicas in each of the listings in the platform.
Mercado Libre launched this Alliance with the mission of fighting the trading of counterfeit and pirated products and ensuring a safe environment and the best online shopping experience for consumers in Latin America. Mercado Libre commits to provide secretariat function and other support, such as every technological tool at their disposal, organizing the work of its different teams involved in proactive monitoring, online and offline investigations and prosecution, and working collaboratively with the brands in each of the activities involved in the Alliance.
The brands joining the Alliance commit to (i) participate in collaborative activities, (ii) share expertise, experiences, information and resources for the combat of the trading of counterfeit and pirated goods, and (iii) refrain from using the Alliance for activities that are not related to its specific goals.
No. Brands are not required to operate official stores on our platform to be part of the Alliance.
Yes. As part of the criterias to join the Mercado Libre Anti-Counterfeiting Alliance, a brand must be enrolled in the BPP with a regional portfolio of registered trademarks in countries where Mercado Libre operates; and have a robust and long track record of reporting counterfeit and pirated goods on the platform. If you are eligible, you will be required to enter into a Cooperation Agreement with Mercado Libre to join the Alliance.
No. Brands can choose to participate in all the activities or choose from some of them.
The Alliance is a regional initiative. We work with brands and law enforcement agencies in the 18 countries of Latam where we operate. To join the Alliance you need to have operations and to own a trademark portfolio in many of the countries in the region, namely, Argentina, Brazil, Chile, Colombia and Mexico.
Mercado Libre does not charge brands for joining the Alliance and for collaborating with them and law enforcement agencies to remove counterfeit and pirated goods on its platform or to pursue counterfeiters. However, brands may incur costs depending on the efforts taken, such as costs associated with test buys, legal fees, and/or any other litigation related costs.